Last updated: 6 October 2026

1. Who We Are

The website and activities of Dressed Like Boys are operated by:

Dirk is a. vzw
Karel Van Hultemstraat 45
9000 Ghent
Belgium

Company number: BE0655.812.743
Email: dressedlikeboys@gmail.com

Dirk is a. vzw is the data controller for personal data processed in connection with our own activities.

For questions about this Privacy & Cookie Policy or the processing of your personal data, you can contact us at dressedlikeboys@gmail.com.

2. What Personal Data Do We Process?

Depending on how you interact with Dressed Like Boys, we may process different types of personal data, including:

• name and surname;
• email address;
• telephone number;
• postal and delivery address;
• billing information;
• purchase and order information;
• ticket information;
• communications you have with us;
• newsletter and communication preferences;
• information necessary for communication via WhatsApp;
• technical information about your visit to our website, such as IP address, browser, device and operating system;
• information about how you use our website, such as pages visited; and
• information collected through cookies, pixels and similar technologies.

We aim to collect only the personal data that is necessary for the relevant purpose.

3. How Do We Collect Personal Data?

We may obtain personal data when you:

• visit our website;
• subscribe to our newsletter;
• sign up to receive communication via WhatsApp;
• purchase merchandise from us;
• purchase tickets through our website;
• contact us;
• interact with our social media; or
• give consent to certain cookies or tracking technologies.

When tickets are sold through a concert venue or external ticket seller, that party may also collect personal data directly from you. In that case, the relevant ticket seller or venue is responsible for its own processing, and you should also consult its privacy policy.

4. Why Do We Use Your Personal Data?

4.1 Website

We process technical information to operate, secure and improve our website.

4.2 Newsletter

If you subscribe to our newsletter, we use your email address to send information about Dressed Like Boys, including new music, concerts, band news, merchandise, ticket information and other relevant updates.

Where consent is required, we only send such marketing communications after receiving your consent. You can unsubscribe at any time using the unsubscribe link in a newsletter or by contacting dressedlikeboys@gmail.com.

Our email communication is provided through Shopify Email.

4.3 WhatsApp

If you choose to receive communication from Dressed Like Boys via WhatsApp, we may use your telephone number and other necessary contact details to send such messages. You can stop these communications at any time.

WhatsApp is a service provided by Meta. Its use is also subject to Meta/WhatsApp's own privacy policies and terms.

4.4 Merchandise

When you order merchandise, we process the information necessary to fulfil your order, including your name, email address, delivery address, billing details, ordered products, order amount and payment or transaction information.

Our merchandise store is operated through Shopify.

4.5 Ticket Sales

Tickets for concerts and events may be sold directly through our website or through the website of the relevant concert venue or organiser.

Where you purchase a ticket directly through our website, we process the information necessary to complete the purchase and provide access to the event.

Where you purchase tickets through a venue or external ticket seller, that party may process your personal data directly. Please consult the privacy policy of the relevant party for information about that processing.

4.6 Analytics

We use Google Analytics to understand how visitors use our website and to improve it.

4.7 Meta Pixel

Our website may use Meta Pixel for marketing, measurement and campaign optimisation purposes. Where legally required, Meta Pixel is only activated after you have given consent.

5. Legal Bases for Processing

We only process your personal data where there is a valid legal basis.

Depending on the circumstances, this may include:

• Performance of a contract — for example, when you purchase merchandise or tickets.
• Legal obligation — where we are required to retain or process information under applicable law, including accounting or tax requirements.
• Consent — for certain marketing communications, cookies and tracking technologies where consent is legally required. You may withdraw consent at any time.
• Legitimate interests — for certain purposes such as website security, preventing misuse and managing our administration, provided that our interests do not override your rights and interests.

Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.

6. Cookies

Our website uses cookies and similar technologies.

Cookies are small files that may be stored on your device when you visit a website.

6.1 Necessary Cookies

These cookies are necessary for the website to function properly, including security, shopping cart functionality, certain settings and Shopify functionality.

6.2 Analytics Cookies

We use Google Analytics to understand visitor statistics and improve our website. Where legally required, these cookies are only used after you have given consent.

6.3 Marketing Cookies

We may use Meta Pixel and similar technologies for marketing and measurement purposes. Where legally required, these technologies are only used after you have given consent.

6.4 Your Cookie Choices

Where our website provides a cookie banner, you can choose which categories of cookies you allow. Non-essential cookies are not placed where you have refused consent. You may change your preferences through the cookie settings provided on our website, where available.

7. Google Analytics

We use Google Analytics, an analytics service provided by Google, to understand how visitors use our website.

Depending on the configuration, information such as device and browser information, IP address, website interactions and other usage data may be processed.

We configure Google Analytics and the relevant consent settings with the aim of complying with applicable privacy laws. Google provides Consent Mode to adapt the behaviour of Google tags to a visitor's consent choices.

For more information about how Google processes data, please consult Google's privacy policy.

8. Meta Pixel

We may use Meta Pixel on our website.

Meta Pixel may collect information about your visit and interactions with our website. This information may be used to measure advertising and marketing performance.

Where consent is legally required, Meta Pixel is not activated before that consent has been given.

Processing by Meta is also subject to Meta's own privacy policy.

9. Social Media and Third-Party Content

Our website may contain links to or content from external platforms, including Instagram, Facebook, YouTube and Spotify.

When you visit these platforms or when third-party content from these platforms is loaded on our website, the relevant provider may process information about your visit.

These platforms have their own privacy policies and terms. Dressed Like Boys does not control how these third parties process personal data.

Where technically possible, we limit the automatic loading of non-essential third-party content until the required consent has been obtained.

10. Who Do We Share Personal Data With?

We do not sell your personal data.

We may share personal data with third parties where this is necessary to operate our activities, including:

• Shopify;
• Shopify Email;
• payment service providers;
• delivery and logistics partners;
• ticket sellers;
• concert venues and organisers where necessary for ticket sales or events;
• Google, where Google Analytics is used and the processing is permitted;
• Meta, where Meta Pixel is used and the processing is permitted;
• website, hosting and IT service providers; and
• accounting or professional service providers where necessary.

We only share information that is necessary for the relevant purpose.

Where a third party processes personal data on our behalf, we put appropriate arrangements in place where required.

11. Transfers Outside the European Economic Area

Some of the services we use may process personal data outside the European Economic Area (EEA).

Where personal data is transferred outside the EEA, we ensure that an appropriate legal basis and safeguards are in place in accordance with applicable data protection law.

These may include an adequacy decision by the European Commission or other appropriate safeguards such as Standard Contractual Clauses.

12. How Long Do We Keep Your Personal Data?

We do not keep personal data for longer than necessary for the purpose for which it was collected, unless a longer retention period is legally required or permitted.

For example:

• newsletter information is kept while you remain subscribed or until you unsubscribe;
• order and payment information may be kept longer to comply with legal, accounting and tax obligations;
• ticket transaction information is retained as necessary for the administration of the event and any legal obligations;
• information needed for customer service or communication is kept as long as necessary to handle the relevant matter; and
• cookie and analytics data is retained according to the settings and retention periods of the relevant service.

When personal data is no longer necessary, it is deleted or anonymised.

13. Security

We take appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration, destruction or unauthorised disclosure.

However, no method of electronic storage or transmission over the internet is completely secure, and we cannot guarantee absolute security.

14. Your Rights

Under the General Data Protection Regulation (GDPR), you may, depending on the circumstances, have the following rights:

• access your personal data;
• request correction of inaccurate data;
• request deletion of your personal data;
• request restriction of processing;
• object to certain processing;
• request data portability where applicable; and
• withdraw consent where processing is based on consent.

You can exercise your rights by contacting dressedlikeboys@gmail.com.

We will handle your request as soon as possible and within the applicable legal time limit. Where reasonably necessary, we may ask you to verify your identity before processing your request.

15. Marketing Communications

You can unsubscribe from our marketing communications at any time.

For newsletters, you can use the unsubscribe link included in our emails.

For WhatsApp communications, you can ask us to stop sending further messages.

You can also contact dressedlikeboys@gmail.com.

Withdrawing consent for marketing communications does not affect the lawfulness of processing carried out before withdrawal.

16. Children

Our website and activities are not specifically directed at collecting personal data from children.

Where personal data of a minor is provided, involvement or consent of a parent or legal guardian should be obtained where required by applicable law.

17. External Websites

Our website may contain links to websites operated by third parties.

We are not responsible for the privacy practices, content or security of such external websites.

When visiting an external website, we recommend reviewing its privacy policy.

18. Changes to This Policy

We may update this Privacy & Cookie Policy from time to time, for example when our website, services, data processing activities or applicable laws change.

The latest version will always be published on this page.

The date at the top of this policy indicates when it was last updated.

19. Complaints

If you have questions or concerns about how we process your personal data, please contact us first at dressedlikeboys@gmail.com.

You also have the right to lodge a complaint with the Belgian Data Protection Authority (Belgian DPA / GBA):

Data Protection Authority
Drukpersstraat 35
1000 Brussels
Belgium

More information is available from the Belgian Data Protection Authority.

20. Contact

Dressed Like Boys
Dirk is a. vzw
Karel Van Hultemstraat 45
9000 Ghent
Belgium

Company number: BE0655.812.743
Email: dressedlikeboys@gmail.com

© Dressed Like Boys / Dirk is a. vzw